Dating Web Site for Married People

NYC — Can two thirtysomething dudes who haven’t been hitched rescue the organization of wedding?

Well, this can be New York, so they really may too try.

Meet Brian Schechter and Aaron Schildkrout, creators regarding the on line dating internet site HowAboutWe, which until lately targeted a clear demographic: singles.

Since 2010, the website has invited them to pitch ideas that are date and answer dates they like. Some current tips: riding motorcycles around and viewing celebrity Trek (Texas); eating steak and cuddling in the pouring rain (Akwa Ibom, Nigeria); and arriving blindfolded at a cafe and letting “our voices & fantasies decide about a 2nd date” (Bonn, Germany).

Your website happens to be a success, attracting a lot more than 700,000 date tips. But its founders quickly discovered the commercial paradox associated with the dating website: the higher you may be at finding love for a customer, the faster she signs off and ceases to cover you.

“If you succeed,” Mr. Schildkrout states, “you lose.”

So the dudes asked themselves: let’s say a dating website didn’t stop at finding you adore? Exactly What if in addition aided you “date” your lifetime partner, and, through the surprise and renewal of this dating, in which to stay love?

Later on this 12 months, Mr. Schechter and Mr. Schildkrout will launch their response to these questions: an innovative new dating portal centered on committed partners. (more…)

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